Introducing Gemini's 2024 Crypto Trend Report

Before we explore the innovation and promise we see on the horizon, we think it’s important to reflect on a volatile and challenging 2023.

Reverberations from exchange and lending failures in 2022 and 2023 diminished trust. Innovation and progress stalled due to a lack of regulatory clarity and wide-ranging enforcement actions. It’s nearly impossible to overstate the challenges our industry faced in 2023, and we were by no means immune to them. They were deeply felt at Gemini as well.

While negative news cycles slowed growth and convinced some to leave the industry, our team at Gemini doubled down on our mission to build the foundations that will support the next wave of crypto adoption. We’ve all heard the mottos of staying laser-focused and building during a bear market — our team took that to heart. We watched first hand as the team remained committed to delivering new products and features to our users around the globe. Their commitment has given us an even deeper appreciation for the potential of crypto and blockchain technology to redefine the global financial landscape, and a fresh perspective on how Gemini can be a uniquely positive force in ushering in the next era of adoption.

As we look to 2024 and beyond, there are five emerging trends that make us particularly optimistic about the future of crypto: 1) the potential approval of a spot bitcoin ETF in the US and 2) the Bitcoin halving, which can both have huge implications on crypto market dynamics, 3) the powerful intersection of AI and blockchain, 4) the importance of improved security adaptations for Web3, and 5) regulatory clarity in jurisdictions around the world, that can bring renewed confidence and user growth.

We are more confident today about the potential for crypto than ever. We look forward to working with everyone in our industry to continue to build trust in this new frontier and realize its ultimate promise of unlocking the next era of financial, creative, and personal freedom. We’re here. For good.

Onward and Upward,

Marshall Beard
Chief Operating Officer