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INDUSTRY

APR 21, 2021

Gemini U.S. Report: More Than Two-Thirds of U.S. Adults Are Interested In Crypto

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Blog - U.S. Crypto Report

Today, we are excited to release our 2021 State of U.S. Crypto Report, a comprehensive report of the U.S. crypto market.

Key findings point to a significant population expansion and demographic diversification of the nation’s interest in crypto. More than two-thirds (77%) of U.S. adults are interested in learning about cryptocurrency and more women than men identify as crypto-curious.

Our data also shows that as cryptocurrency continues to gain more mainstream acceptance, crypto is seen as a long-term investment. The large majority of current crypto owners report buying and holding crypto for its long-term investment potential rather than actively buying and selling as a means to achieve profits or using it to make purchases on the internet.

Other notable results from the survey include:

- The number of crypto investors is set to nearly double this year, with 13% of those curious about investing planning to purchase crypto in the next 12 months.

- For the first time ever, more women than men are interested in getting into crypto soon. Women make up 53% of crypto-curious people interested in investing in the asset class.

__- Education is crucial in initiating or increasing engagement with crypto. __Of those who are crypto-curious, 60% identify as “not very” or “not at all” knowledgeable, setting the stage for education to play a significant role in crypto adoption.

- The next wave of crypto buyers are older and have slightly smaller yearly incomes, with an average age of 44 and average household income of $107,000 a year.

The 2021 U.S. State of Crypto Report offers a promising look at the future growth and adoption of this revolutionary asset class, further supporting Gemini’s mission of empowering the individual through crypto. To learn more about our findings, you can download the full report here.

Onward and Upward!

Team Gemini

*Conducted from October 19 to November 16, 2020, the 2021 State of U.S. Crypto report is based on a total sample of 3,000 U.S. adults, ages 18 to 65 with $40,000 or more in household income. Survey respondents included 921 self-identifying current cryptocurrency owners and 1,697 consumers who were interested in learning more about cryptocurrency. *

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