Gemini's 'Go Where Dollars Won’t' Campaign Gives Glimpse Into How Crypto Will Power Our Lives Among The Stars

Gemini’s global out-of-home campaign launched this week in New York, Los Angeles, Miami, Dallas, and London with 2,794 ad placements, the first of a series of activations planned for major cities globally. The goal is to give consumers a glimpse of a future with crypto at its core.

Created in partnership with brand agency Tombras and out-of-home specialist Quan Media Group, the campaign features scenes of the future drawn by Matt Griffin, a renowned multimedia artist best known for his work on Dune, Dune 2 and Star Wars.

The campaign showcases how crypto can be used over the next 100 years and beyond – all while inviting Gemini customers to become pioneers in this new frontier of financial innovation.

The creative theme, “Go Where Dollars Won’t,” emphasizes exploration, growth, and crypto’s limitless potential, whether it’s going on that Martian Safari to fulfill a life-long dream of capturing an unforgettable photo of a Wooly Mammoth brought back to life via de-extinction, or using bitcoin to pay for your lift pass to go strata-skiing on a breathtaking ice asteroid.

The campaign will debut across a number of pivotal locations in each market, including The Dolphin Expressway in Miami, the American Airlines arena in Dallas, and the entrance to Madison Square Garden in New York City. In Los Angeles, the artwork will be displayed on the City National Bank building on Sunset, and in London it will appear in Heathrow Airport and the London Waterloo Rail station.

The future is being built today. Crypto is how we will be able to unlock the next era of personal, financial, and creative freedom. Traditional fiat currency is simply not dynamic or technologically advanced enough to propel humanity forward. Only crypto has the capacity to power our lives among the stars. Gemini is here to serve the crypto community, now and for the next 100 years.

Onward and Upward,
Team Gemini